Call 214-744-5511 or Toll Free 1-800-688-0211

Sony unveils the A7R Mark III @ Photo Plus, NY

Pre-Order the new Sony A7R Mark III on October 26, 2017

$3,199 Body Only @ Competitive Cameras

 

Inspiring maximum creativity

Welcome to a new world of imaging with resolution, sensitivity, dynamic range, processing speed, and shooting response further enhanced. The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences.


Sony A7R Mark III Key Features 

An entirely renewed image processing system further enhances image quality. Up to approximately 2x improved AF speed, AF tracking, and Eye AF tracking performance and up to 10fps continuous shooting allow more decisive moments to be captured. Reliable pro-style operability packed within a strong, compact body provides superior flexibility and mobility.

  • 42.4 megapixel Exmor Sensor
  • Standard ISO 100-32000 range (upper limit expandable to 102400
  • Fast Hybrid AF with 399-point focal-plane phase-detection AF and 425-point contrast-detection AF

  • High-speed continuous shooting of up to 10fps11 with AF/AE tracking

  • 5-axis image stabilization with 5.5-stop exposure advantage
  • BATTERY LIFE (STILL IMAGES)Approx. 530 shots (Viewfinder) / approx. 650 shots (LCD monitor) (CIPA standard)
  • Uses same battery as the Sony A9

Up to 76 images in continuous shooting

Greater buffer memory, system speed, and UHS-II support allow the α7R III to capture up to approx. 28 uncompressed RAW, or 76 compressed RAW or JPEG images22, in a continuous burst at 10fps. Fn menu/menu display access, setting changes and review playback can occur during data writing. A countdown of the number of still images remaining to be written to memory is on display during playback.

In-body 5-axis image stabilization with up to 5.5-stop shutter speed advantage

Now more effective than ever for the α series, this comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.5-stop-faster shutter speed, so the α7R III can take full advantage of its 42.4-megapixel and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.

Dual slots with UHS-II compatibility

This camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD/MS card, respectively. Two cards in the slots can be used to simultaneously record or relay record data, separate RAW data from JPEG data, or stills from movies, and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.

3.69-million-dot, high-luminance Quad-VGA OLED Tru-Finder™

This approximately 3.69-million-dot Quad-VGA OLED Tru-Finder provides accurate detail, contrast, and black reproduction, while maintaining natural image brightness. High-quality mode, suitable for fine focus adjustment, takes full advantage of rich image data from the image sensor to display more natural high-precision images with minimal moiré and jagginess, so you can concentrate more on shooting. Furthermore, you can choose 120/100fps27 from the selection of frame rates for the viewfinder to make motion look particularly smooth. Only an EVF such as this one could offer features such as a powerfully enhanced focus magnifier that allows autofocus while a chosen focus area is magnified in the viewfinder.

Smooth PC tethering via USB 3.1 Gen 1 port

A USB Type-C™ port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn’t have to send big volumes of RAW data

Location Information Link via Bluetooth31

The camera can be paired with the PlayMemories Mobile app32 installed on a compatible cellphone or tablet device to acquire location data, record it on still images, and correct camera date/time and location settings. PlayMemories Home application can be used on a personal computer to organize imported still images on a map.

One-touch remote & One-touch sharing

One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for social network site (SNS) sharing. Just install the PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.

Pixel Shift Multi Shooting25 opens a new world of resolution

Applying mechanisms and control technology of image stabilization, this new feature composites four separate pixel-shifted images that contain total data26 equal to approx. 169.6 million, or 42.4 million x 4 (RGGB), pixels to reproduce a single optimal still image of super-high resolution, detailed texture, balanced color, and realistic atmosphere, with minimal moiré and color artifacts. Images shot using this feature can be processed with the new Sony imaging software suite. [1] The image sensor is moved in 1-pixel increments while shooting four sequential frames. [2] Each pixel represents R, G, and B information.

Eye AF with doubled14 tracking performance

Eye AF’s enhanced precision, plus two times greater AF speed and AF tracking performance14further assist you to easily shoot a portrait of a moving subject using AF-C even during continuous shooting, and even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7R III’s E-mount body supports Eye AF for A-mount lenses19 mounted via an adaptor.

Share this post
  , , , , , ,