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Adobe announces new Lightroom Classic CC & Adobe Lightroom CC @ Adobe Max Event

Adobe Lightroom Classic CC

Your best shots. Made even better.

Your photos don’t always match the scene the way you remember it. But with Lightroom Classic CC, you have all the desktop editing tools you need to bring out the best in your photography. Punch up colors, make dull-looking shots vibrant, remove distracting objects, and straighten skewed shots. Plus, the latest release offers improved performance so you can work faster than ever.
Extensive performance improvements

Experience faster performance when you launch the app, generate previews, switch from Develop to Library Module, move sliders and brushes, and more.

Faster image selection

Begin image selection faster on import with the improved Embedded Preview workflow.  

Range Masking for fine selection control

Make precise color- and tone-based selections for local adjustments. Use the Adjustment Brush or the Radial or Graduated Filters to define a rough mask, and then refine your selection using new Range Masking options.

 

Adobe Lightroom CC

Easily edit, organize, store, and share —anywhere.

 

Create incredible photos anywhere with the all-new Lightroom CC and 1TB of cloud storage. Get powerful editing features on any device in a new, easy-to-use interface. Edit in full-resolution and have both your photos and edits backed up to the cloud. Organize your photos with searchable keywords that are automatically applied without the hassle of tagging. And easily share and showcase your photos in fun ways.

  • Amazing photos. Amazingly simple.

  • Anywhere editing.

    With easy to use sliders, filters, and quick adjustment tools, the intuitive Lightroom CC interface makes it simple to create photos that look just the way you want. And you can edit your full-resolution photos anywhere — on mobile devices, the web, or your desktop. Edits on one device are automatically applied everywhere else.

  • Smarter organization.

    Adobe Sensei uses the power of machine learning to apply searchable keywords automatically. Looking for shots from your favorite trips to the water? Sensei auto-tagging makes finding your photos a snap so you can create albums based on any theme you want.

  • Organization without effort.
  • Worry-free storage.

  • Worry-free storage.

    Starting at 1TB with options for more, the cloud storage in Lightroom CC ensures that you can access your entire library of full-resolution photos anytime you want, anywhere you are, from any device.

  • Easy sharing.

    Share your photos with loved ones, clients, or an even bigger audience. Post your photography directly to social sites. Create stunning graphics, web pages, and video stories in minutes with Adobe Spark. Or create a website with Adobe Portfolio for the ultimate showcase. And it’s all included in your membership.

  • Easy sharing.

Profoto announces the A1 – World’s Smallest Studio Light

Introducing the Profoto A1 – the World’s Smallest Studio Light

The Profoto A1 is designed with light shaping capabilities; it has a unique round head with a soft, smooth fall-off that makes it easy to create a natural and beautiful light. It also includes a smart magnetic mount and three dedicated A1 Light Shaping Tools that click on and off quickly and easily – a Dome Diffuser, Wide Lens and Bounce Card. They can be stacked for more creative options. The A1 also offers a built-in LED modeling light that makes it easy to set the light and understand how light and shadows work together.

And it’s extremely easy to use. The user interface is large, clean and clear. Like all Profoto products, it’s intuitive to use and you don’t need to read a long instruction manual to understand how it works. AirTTL remote is also built in to the A1. With AirTTL and HSS you create professional results fast and easy and with the remote you can seamless connect to other Profoto flashes and control them easily from the A1.

Profoto A1 is not only an on-camera flash, it’s also very effective off-camera as a standalone unit. The A1 has its own Li-Ion high capacity battery built-in that lasts up to four times longer than AA batteries with no performance fade, and a facility to recharge quickly. So you can shoot for longer with confidence. A1 can keep up with you because it recycles four times faster than other on-camera solutions – that’s 1.2s at full power. Put simply, you’ll never miss a shot.

Key Features of the Profoto A1

  • Round head with soft, smooth and natural fall off.
  • AirTTL and HSS for a beautiful professional image fast.
  • Smart magnetic click-on mount for A1 Light Shaping Tools.
  • Dedicated A1 Light Shaping Tools available.
  • LED modeling light integrated to the head.
  • Air Remote built-in.
  • Rechargeable and exchangeable Li-Ion battery – Up to 350 full power flashes per charge
  • 2s recycling time at full power
  • TTL/MAN switch.
  • Built in motor-zoom with hand control.
  • Auto focus (AF) assist.
  • Large Hi-Res display.

Support for Canon, Nikon and later for Sony.

 

Pre-Order the Profoto A1 today @ Competitive Cameras!

Expected in early November 2017 – $995* for Canon/Nikon TTL

*Pricing & Availability subject to change by Profoto

 

Light Shaping Tools for the Profoto A1

 

Ice Light – On Location with Juan Carlos

On Location with the Westcott Ice Light w/ Juan Carlos

 

 


Renowned fashion photographer Joao Carlos was able to use the Westcott Ice Light for the first time during this photo shoot for Rangefinder Magazine. Shooting on-location at night in a Parisian square, Joao needed a light the was portable while also producing a beautiful output. Joao uses two Ice Lights during this shoot to illuminate his subject from head to toe.

Joao Carlos and the Ice Light
Introduced in 2012, the Ice Light was the first daylight-balanced handheld LED introduced to the market. This light source was named a Hot One by Professional Photographer magazine in 2013 and remains the go-to light source for on-the-go professional photographers and filmmakers.

The Ice Light has a daylight-balanced color temperature 5,200°K and produces a 1,160 lumen output, easily illuminating Joao’s model without changing her beautiful skin tone.  Weighing only 1.3 pounds, this LED is not only extremely portable, but also exceptionally durable. Designed not only for handheld use, the Ice Light also features standard mounting threads for use on a light stand or tilter bracket.

The Ice Light has a rechargeable Lithium Ion battery with the capability to run with both AC or DC power. Encased batteries can run for up to 60 minutes at full power or can be run continuously while tethered to an energy source. While on location, Joao Carlos uses the available Ice Light Power Pack battery extensions, which increase battery runtime by up to 5 hours.

Each Ice Light comes standard with a compact travel case and 3 international power adapters for photographers  like Joao, who shoot in a variety of locations around the globe.

On Location with Joao Carlos

Joao Carlos - Final 3Joao Carlos - Final 4Joao Carlos - Final 1Joao Carlos - Final 2

To see the original Westcott article – http://westcottu.com/location-joao-carlos-ice-light

 

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