MELVILLE, N.Y., August 29, 2017 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the new Canon EF 85mm f/1.4L IS USM lens as an addition to the Company’s existing 85mm focal-range lens line-up and three new Tilt-Shift macro lenses: the TS-E 50mm f/2.8L Macro lens, TS-E 90mm f/2.8L Macro lens and TS-E 135mm f/4L Macro lens. Canon also announced a new Macro Twin-Lite MT-26EX-RT flash. These new products will help provide both advanced amateur and professional photographers the unique photography tools for a variety of applications and solutions including architecture, landscape, food, product and portrait photography.
“Creating a powerful, timeless image requires more than just a camera. It requires high-quality, well-crafted optics and flashes to capture compelling photography,” said Yuichi Ishizuka, president and COO, Canon U.S.A., “These new lenses along and the Macro Twin-Lite flash will continue to push the boundaries and expand the possibilities of what advanced amateur and professional photographers capture and share with the world.”
Canon EF 85mm f/1.4L IS USM Lens
Canon EF 85mm focal-length lenses are traditionally very sought-after options for portrait photographers. With that in mind, Canon is expanding its EF 85mm line up with the introduction of the new Canon EF 85mm f/1.4L IS USM; the first Canon EF 85mm lens to feature image stabilization, providing up to four stops* of shake correction for smooth and crisp imagery.
The EF 85mm utilizes one large diameter, high-precision molded glass aspherical lens and features an ASC coating. The large f/1.4 aperture produces shallow depth-of-field, fast shutter speeds and a bright image inside the viewfinder, allowing photographers to focus and compose their image reliably. In addition, a circular aperture with 9-blade iris allows for beautiful bokeh.
The New Canon EF 85mm f/1.4 L IS USM is scheduled to be available November 2017 for an estimated retail price of $1599.00††.
New Tilt-Shift Lenses
Tilt-Shift lenses have several applications for suitable photographers because of their ability to provide enhanced creative control over perspective through the tilt function and depth-of-field through the shift function in their images. This ability can be optimal when photographing landscapes, portraits, and architecture.
The image quality derived from Canon Tilt-Shift lenses has evolved considerably since their first inception several years ago. Enhanced optical elements like molded aspherical glass and UD lenses are at the core of the new Canon TS-E 50mm f/2.8L Macro lens, TS-E 90mm f/2.8L Macro lens and TS-E 135mm f/4L Macro lens. These features provide users with edge-to-edge resolution, improved image quality over previous Canon TS-E lenses and minimum distortion. Canon also included two anti-reflective coatings, SubWaveLength Structure Coating (SWC) in the TS-E 50mm f/2.8L and TS-E 135mm f/4L Macro lenses and Air-Sphere Coating (ASC), into the TS-E 50mm f/2.8L and TS-E 90mm f/2.8L Macro lenses. SWC helps to reduce flare and ghosting, while ASC is a new technology that provides amazingly high, anti-reflective performance, particularly when alleviating incidental light that can enter a lens.
The new Canon Tilt-Shift lenses also offer improved operability over previous models, including larger tilt, shift-and-lock knobs, lock-release button and a new tilt-locking mechanism that firmly locks the lens in the zero-tilt position to help prevent unintended tilting to increase more precise shooting capabilities. The rotation of the tilt-shift lenses also allows users to freely change the axis of tilt movement and shift from right angles to parallel to better adapt to various shooting conditions and situations.
The new Canon TS-E 50mm f/2.8L Macro lens, TS-E 90mm f/2.8L Macro lens and TS-E 135mm f/4L Macro lenses are scheduled to be available November 2017 for an estimated retail price of $2199.00††.
Canon Macro Twin-Lite MT-26EX-RT Flash
To further enhance a photographer’s ability to shoot macro photography, the new Canon Macro Twin-Lite MT-26EX-RT Flash can be the ideal tool. The use of a macro twin-lite allows for a more ideal lighting situation for photographers, and can be adjusted and shifted depending on the direction the photographer would like to control. Detachable macro twin lites can be rotated up to 60 degrees, and features a maximum guide number of 85.3 ft (26 m)**.
The new Canon Macro Twin-Lite MT-26EX-RT Flash inherits the ease of use and operability of Canon’s latest Speedlite EX series flashes and increased brightness of the focusing lamp compared to previous Canon Macro-Twin Lites. There is also less noise produced from the charging of the lights.
The new Canon Macro Twin-Lite MT-26EX-RT Flash is scheduled to be available November 2017, for an estimated retail price of $989.99††.
Step Up and Explore the Wonders of Photography With the Compact Yet Powerful New Canon EOS M100 Camera
Compact, Stylish and Packed with Canon technology, the EOS M100 is the Newest Interchangeable-Lens Camera Option for Users Ready to Take their Photography to the Next Level
MELVILLE, N.Y., August 29, 2017 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the successor to the EOS M10 interchangeable lens camera: the compact and stylish EOS M100. An easy-to-use yet powerful camera, the EOS M100 is an excellent choice for those looking to step up from smartphone photography, offering the versatility of interchangeable lenses, optical zoom and the latest imaging technology, without sacrificing size, style or the ability to share instantly.
“We are living in a moment where more images are being taken and shared than any other time in history. In an increasingly visual world, high-quality images are the ones that truly stand out from the crowd,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “The new Canon EOS M100 can be the ideal camera for those eager to step up their images and share their creative vision without sacrificing image quality or on-the-go performance.”
Discover a World That Cannot Be Captured with Smartphone Photography
Canon’s newest EOS M-Series offering helps expand creativity while providing the ability to capture photos that simply cannot be matched by smartphone photography. The EOS M100 camera is boosted by a powerful 24.2-megapixel APS-C CMOS sensor and the Canon DIGIC 7 processor. These attributes, alongside Canon lenses, are capable of rendering incredible details even when zoomed in on distant subjects or shooting in low-light scenarios, such as a dark restaurant. Packed with high-end features like Dual Pixel CMOS AF, which enables high-speed focusing for capturing fleeting moments nearly across the entire frame, and video mode, novice and enthusiast photographers alike will appreciate the tremendous capabilities of the new EOS M100 camera.
For those eager to share family photos, epic adventures or culinary creations with their friends and family, the EOS M100 camera is also Wi-Fi®*, Near Field Communication (NFC)** and Bluetooth*** connected, allowing for live-view remote shooting and the viewing and transferring of images to a compatible smart device, via the Canon Camera Connect app††. High-quality images and video can be uploaded to a compatible device for easy sharing to select social media networks. Once connected through Bluetooth, the EOS M100 camera can also work with a compatible smartphone’s GPS function to provide a geo-tagged log of where every photo was taken on one’s journey.
The EOS M100 camera features a revamped and simple touch user interface that makes it easy for users to change settings, adjust modes and even focus on their subject. The 3.0-inch LCD touch-panel display also offers tilt functionality, helpful when shooting subjects from creative angles. Users can also use touch focus and Dual Pixel CMOS AF to smoothly transition focus between subjects with the touch of a finger.
Users will also discover a newly designed and intuitive touch interface that makes it easy to choose settings and focus shots, while beginners can learn and improve on their photography using Canon’s Creative Assist function, an intuitive setting that allows users to execute their creative vision, even without an “expert level” of camera knowledge. To make a scene brighter or blur backgrounds, users simply select their desired change within the Creative Assist menu, and the camera will automatically make corresponding setting adjustments, available immediately in live view. Preferred settings can be saved for next time, while those using the mode will begin to learn more advanced camera techniques to further pursue their creative vision—beyond just Auto Mode.
Sized to be an on-the-go camera, the EOS M100 is slimmer and lighter than other M-Series offerings, and fits neatly into a bag with ease. The new sleek and refined design features two body color options—white or black.
The use of interchangeable lenses is a differentiating factor of the Canon EOS M-Series from most smartphone photography, with Canon offering seven distinct and lightweight EF-M lenses, spanning wide-angle, telephoto and macro applications. EOS M100 users can find a lens for nearly any application while maintaining a compact system ready for on-the-go moments. For those with Canon’s EF lenses, the EF-EOS M Mount Adapter (sold separately) will allow for the use of Canon’s complete lineup of EF and EF-S lenses. Exploring close-up macro photography is also possible using the EOS M100, combined with a macro lens option—great for wildlife or detailed food photos.
Expand Your Horizons with Useful Functions
The EOS M100 camera sports a host of useful functions for users of any level—whether a true beginner in the world of photography or someone who simply wants to take their images or video to the next level. These functions include:
- Video Mode: Record Full HD 1080/60p video or picturesque time-lapse movies with the push of a button or use Hybrid Auto to pull still frames form HD video recording
- Continuous Shooting: Don’t miss a moment with up to 4 frames-per-second (fps) continuous shooting; up to 6.1 with fixed AF
- ISO Range: 100-25,600 ISO range helps capture sharp images, even in low light
- In-Camera RAW Conversion: Allows users to experiment with RAW photography and experiment with various in-camera expressions
- Self-Portrait Mode: Using the 180-degree tilt of the LCD screen, take beautiful selfies and adjust brightness, focus and Smooth Skin functions with ease
- HDR Backlight Control: Shoot three images with different exposures to help naturally correct scenes that are backlit or show differences in contrast
- Bulb exposure: Continue shooting after the shutter button is released for light painting or capturing fireworks
- Creative Filters: To add a personal touch, choose from a variety of creative filter options like Grainy Film, Art Bold, Fish-eye Effect and more
The Canon EOS M100 is scheduled to be available in black or white in October 2017 for an estimated retail price of $599.99^with the EF-M 15-45mm f/3.5-6.3 IS STM lens and $949.99^ with EF-M 15-45mm f/3.5-6.3 IS STM lens and EF-M 55-200mm f/4.5-6.3 IS STM lens. In addition, the Canon EOS EF-M Mount Adapter is currently available for a suggested retail price of $199.99^